Salon.com
By Jodie Gummow,
Alternet.org
As the legalization of recreational marijuana gains momentum across the United States with public support at an all-time high, many advocates eagerly await to see what effect legalization will have on big alcohol. Will it be forced to fight for market share? Or is alcohol so heavily ingrained in our society that pot legalization will barely create a ripple with booze consumption remaining unaffected?